Privacy Policy

Updated August 2026

1. Introduction

Your privacy is important to us. This Privacy Policy describes how Downland, Inc. (“Downland,” “we,” “us”) collects, uses, discloses, and protects information in the course of our business, including through godownland.com, our products, and any other websites or services that link to this policy (collectively, the “Services”). If you use our Services, this policy applies to you. If you disagree with any aspect of this policy, please do not use the Services.

This Privacy Policy is incorporated into our Terms of Service. The Services are offered only in the United States and are intended for adults. If we make changes to this policy, we will revise the date above, and for material changes we will provide additional notice, such as by email or a notice within the Services.

2. The Information We Collect

The information we collect about you depends on the Services you use, how you use them, and the information you choose to provide. We collect information in three main ways: information you provide directly to us, information we collect automatically when you use the Services, and information we receive from other sources.

A. Information you provide directly to us

The categories of information we collect directly could include:

  • Contact and account information, like your name, email address, telephone number, county, state, ZIP code, and login credentials.

  • Planning questionnaire responses, like your answers to our goals, values, and readiness assessments.

  • Business and financial information, like your business name, entity details, employer identification number, and the inputs and outputs of your business plans and financial models.

  • Asset and property information, such as information you choose to document in an asset inventory, which may include real property, equipment, livestock, financial accounts, loans and liens, and personal assets.

  • Information about others, such as family members, decision team members, service providers, and other people you invite to participate in your planning process. This may include their name, contact information, and relationship to you. You are responsible for ensuring you have the appropriate permission to provide this information to us.

  • Session and support information, such as messages you send us and, with your consent, recordings and transcripts of facilitation sessions and planning meetings, as described in Section 3 below.

  • Payment information. Your payment card information is collected and processed by our third-party payment processor; we do not collect or store your full card number. We receive transaction confirmations and limited billing details.

  • Other information you upload to the Services or otherwise provide, such as documents you upload or information you share when you communicate with us. In certain circumstances, this information may include sensitive information to the extent you choose to include it in your plan.

B. Information we collect automatically

When you use the Services, we and our service providers may automatically collect certain information using cookies and similar technologies, including device data (like IP address, browser type, and operating system), usage data (like pages viewed, features used, access times, and plan progress), and general location information derived from your IP address. You can adjust your browser settings to block cookies, though some features may not function properly.

C. Information we receive from other sources

We may receive information about you from other Downland users. When a user shares another person’s contact information through our invitation features, they assert that they have that person’s permission to share it with Downland. If a user provides us with your information, they are responsible for ensuring they have the necessary permission to do so. We use invitation information to send the invitation and support the plan involved, and we retain only minimal information for invitees who do not create an account.

3. Recordings, Voice Features, and Biometric Commitments

Facilitation sessions and planning meetings conducted through or with Downland may be recorded and transcribed. We collect consent to recording at account creation or, for participants who join by text message, when they opt in by text, and we provide notice at the start of each recorded session. Recordings are processed by our vendors solely to produce transcripts and session summaries, which become part of the relevant plan. Audio recordings of sessions are retained only for a limited period after transcription, currently no more than 60 days, and are then deleted.

If you use a voice-enabled input feature, your audio is processed solely to produce a text transcription and is not retained after transcription is complete.

In all cases, we do not use recordings or transcriptions to identify or authenticate any individual, and we do not create, collect, or store voiceprints or any other biometric identifiers, as those terms are defined under the Texas Capture or Use of Biometric Identifier Act or any similar law. We do not use your plan content to train artificial intelligence models, including large language models, and we contractually prohibit vendors that process plan content on our behalf from using it to train their models or any third party’s models.

4. How We Use Your Information

We may use the information we collect for the following purposes:

A. To provide you with the services you requested, including to assemble and deliver your personalized business plans, financial models, and succession plans, facilitate planning sessions, enable optional matching between users who choose to participate, process payments, create and administer your account and the accounts of participants you invite, carry out the requests you make throughout your use of the Services, and provide customer support.

B. To communicate with you by email, telephone, or text message, for example, to help you pick up where you left off in your plan, provide transaction and account-related messages, share product updates, and notify you of changes to our terms and policies. Text messaging requires your separate opt-in and is governed by our SMS Terms.

C. For marketing and analytics purposes, including sending you newsletters and information about our products, services, and events, and understanding how our Services are used. You may opt out of marketing communications at any time.

D. To personalize your experience, including remembering your preferences and tailoring content and features to your planning journey.

E. To improve our Services, including detecting bugs, understanding how users interact with the Services, improving usability, and developing new products and features.

F. For our business operations, including maintaining your account, and for security, fraud prevention, and legal compliance, such as detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity.

G. For other purposes for which we seek your consent. We may use your information for a specific purpose that we communicate to you, and we will ask for your consent to do so in accordance with applicable legal requirements.

We may also aggregate or de-identify information in such a way that it cannot reasonably be linked to you, and we may use and disclose such data for any lawful purpose, including research and reporting on farm transitions. We maintain such data in de-identified form, do not attempt to re-identify it, and contractually require any recipients to do the same.

5. How We Disclose Your Information

A. Vendors and service providers. We work with select third-party vendors so we can provide our Services and operate our business, including data hosting and storage, payment processing, communications delivery, session recording and transcription, customer relationship management, analytics, security, and legal and professional services. These vendors are permitted to use your information only to provide services to us.

B. Third-party services at your direction. The Services may enable you to use services fulfilled by third parties, such as entity formation or banking. When you choose to use such a service, we disclose the information reasonably necessary to initiate it, such as your name, contact information, and business details. Your use of those services is governed by the third party’s own terms and privacy policy, which you should review. Downland may receive compensation, such as a referral fee, from certain third-party providers when you use their services through a referral from Downland.

C. Other users, with your participation. Certain information is visible to other users as part of the Services. Participants you invite can see the plan information their permissions allow. If you choose to participate in matching, your matching profile information is shared with prospective counterparts as described in the product at the time.

D. Legal compliance and protection. We may disclose information when necessary to comply with the law or legal process, enforce our policies, or protect the rights, property, or safety of Downland, our users, or others.

E. Corporate transactions. We may disclose information in connection with a merger, acquisition, financing, or sale of assets, subject to this policy or one that is at least as protective.

F. Aggregate and de-identified information. We may disclose aggregated or de-identified information that cannot reasonably be linked to you. We may use de-identified or aggregated data for any purpose, including for research and marketing purposes, and we may disclose such data to any third parties, including advertisers, promotional partners, sponsors, and others.

G. With your consent. We disclose information to third parties when you direct us to or otherwise consent.

What we do not do. We do not sell your personal information, and we do not disclose it to third parties for their own marketing purposes. Mobile phone numbers and SMS opt-in consent are never shared with or sold to third parties for their marketing purposes.

6. Retention of Your Information

We retain information for different periods depending on the purposes for which we collect and use it. For example, session audio is retained for a much shorter period than the core information required to maintain your plan, as described in Section 3. If you close your account, we will delete or de-identify personal information associated with it within 60 days, unless a longer retention period is needed to comply with applicable law, resolve disputes, enforce agreements, or maintain records of transactions and consents. Contributions you make to another user’s plan may persist in that user’s records.

7. Securing and Storing Your Data

We use technical, physical, and organizational security measures designed to protect against unauthorized access, alteration, disclosure, or destruction of information, including encryption in transit, access controls, and heightened internal restrictions on financial and asset information. No security measures are perfect, and we cannot guarantee the security of your information. Please keep your password confidential and contact us at howdy@godownland.com if you suspect unauthorized access to your account.

8. Your Rights and Choices

Rights regarding your information. Depending on your jurisdiction, you may have the right to ask us to provide access to or a copy of the personal information we hold about you, correct or update it, delete it, or provide information about how we process it. Texas residents have these rights under the Texas Data Privacy and Security Act, along with the right to opt out of targeted advertising, sale of personal data, and certain profiling; Downland does not sell personal data or engage in targeted advertising. To exercise your rights, email howdy@godownland.com. We will verify your identity before responding and will not discriminate against you for exercising your rights. If we decline a request, we will explain how to appeal, and Texas residents whose appeal is denied may contact the Texas Attorney General. Certain information may be exempt from these requests under applicable law.

Marketing communications. You can unsubscribe from marketing emails via the link provided in the emails. If you receive an unwanted text message from us, reply STOP to opt out of future messages. Even if you opt out of marketing, you will continue to receive administrative messages about your account and transactions.

Cookies. You can adjust your browser settings to remove or reject cookies. Where required by applicable law, we honor recognized universal opt-out preference signals, such as Global Privacy Control.

9. Children’s Privacy

Our Services are intended for use only by those who are over 18 years of age. We do not direct the Services to children and do not knowingly collect information from any person under 18. If you believe a child has provided us personal information, contact howdy@godownland.com and we will delete it.

10. How to Contact Us

Any questions you have regarding this policy should be directed to:

Downland, Inc.
Austin, Texas
howdy@godownland.com